Skip to main content

Elemental Surprise

The element in “element of surprise” is, as it actually suggests, an elemental factor in hyping up what is to be open to the elements. Too much elements? Exactly the point. Or (quite apt) exactly the element… Stirring some suspense for an anticipated revelation further intensifies excitement. ‘Teasers’ for one is an element. It drives curiosity to keep track until it’s satisfied.

Satisfaction however should have a sustainable touch that would allow for a possible carry-over.

The now former Cavalier LeBron James’ recent “The Decision” created quite a stir that made headlines as much as headaches. The group responsible for such hoopla did well in having it hyped as they have probably expected. However, the manner by which it was decided on how it is to take effect was not of a sound decision. It was noise. After which, it has created louder noise…


Sound and noise differ like that of marketing and business though complementary. The soundness of marketing basics is to be sounded off in tune with the clamoring-for-more that is expected of a business. That is how (business) noise should be as sound.


In LeBron’s case, people (especially those from Cleveland) were in an uproar. As it is, this is not good business as it affects one vital element of marketing – image. Attaining a business goal is not exactly achieving its (set of) objectives and most likely not realizing its vision. Image is the (business’) deemed notion among its benefactors that could either make or break it. Thus, sustainable developments are rather effectuated for continuity. The least we expect from supporters and sponsors alike is for them to lose confidence, consequently, shunning away from that of what the business holds for growth.


Unless you’re one selfish “businessman”, progression could be limited to a certain degree. Your self-absorbed actions could correspondingly absorb your resources that would either validate your selfishness or humble you not to be one as you could end up losing everything and not have a single thing to share. What LeBron needs now is another marketing element that is PR to ameliorate what is left to salvage if he’s even concerned of such. Prior to the entire ruckus, he was the top commodity in the market. He still is but to lose a considerable share of what makes him the top dog inches him closer to a lower level.


With the mixture of marketing elements, the regard for its correlation is (once again) elemental in any business plan. Coming up with a plan, (say) a promotion with all the resonance of ad campaigns to boost market value, it has to have an integration of the right apportionment of elements from the initial stages (not up to the end result but) up to the likely basis of a continuance. From a simple retail store for instance, one may have made substantial sales but to not able to assure the return of customers for some reason forgo of its sustenance.


Under the circumstance where LeBron is currently in, we understand how a ball bounces and roll. He’ll probably bounce back and will be on a roll. From 23, he will be donning number 6. 2 x 3 is 6. This could be an assist for an easy 2 till it’ll be multiplied by threefold towards 6 rings also. Or it could be some sort of integration where he could unify opposing views in relation to his surprising decision – The Decision.


We could only wait; perhaps for Dan Gilbert’s assumption on Cleveland’s championship before LeBron’s…

Until the next surprise. Until we are all witnesses.

Enjoy reading? You might enjoy these posts too...

Stop The Hate

And spread the love... I could have used “Spread The Love” for a title and the “stop the hate” for an onset instead... However, nowadays, a more intriguing issue leaning on negativity stirs a more engaging traction; when subject is abject. “Vilify and it goes viral; praise and it (apparently) goes to waste...” Also, I could have just merged the two as it should be; given that when you stop the hate, it should correspond with spreading the love. But then, what’s rampant along today’s society is how people would rather pay attention to other people’s “negative attributes” to conjure up prodding against those being maligned instead of focusing on (their) fine qualities that merit compliments. For some, they forego of the possibility of being labeled as “humble brags” which similarly get misinterpreted (probably out of envy) and turn into critical imputations from others. Thus, they turn into the opposite as critics instead and express something else against anyone/thing from

Rain, Rain, Go Away. Walang Pasok Anyway

“Walang pasok” might as well be for “wala ng (puma)pasok na pag-unawa” among us... Suspension of classes during this rainy/typhoon season here in Baguio and Benguet has been a constant issue. Both are under separate government units. Thus, its respective local government’s discretion on such weather-concerning decision is rather sought, apparently for all the “authority and liability” aspect’s worth. One major concern however is that, there seems to be a discrepancy on the two governing bodies’ jurisdictions along the inclement weather’s path (and radius), geographically within a common “area of responsibility” which raises these concerns: Baguio is in Benguet What if a student happens to be a resident of, say, La Trinidad but studies in Baguio or vice versa... Do we have to rely (every time) on their discretion? How about considerations leaning towards common sense which could affect one’s academic performance (isn’t that ironic) ... will it be taken against the stud

Uncles and Aunties of Baguio: Who We Are is Who We Were

While it’s true that it was patterned from, as well as inspired by the far more reaching “Titos and Titas of Manila” Facebook group which apparently has been conceptualized from its recently implied premise, “ Uncles and Aunties of Baguio “ on the other hand was initially thought of and created for the purpose of a more nonchalant acceptance given its commonplace exclusivity other than reliving the good old times as an acknowledgment of the difference from any other generation. Come to think of it, the connotation behind “Tito/Tita of (what place) ” as currently referred to doesn’t actually have “that sweet” forethought. It’s almost leaning towards “that sourness” caught between “nagmumurang kamatis” and being “may asim pa” ... Imagine (say) one in his 40s at a party among a bunch most likely half his age “leveling” with the young ones still yet courteously addressed as “Tito” (not to mention, that’s with ”po” and ”opo” )... However, not to appear defensive and at the same ti