Switching On the Sun

As free-flowing as the number 8, Manny Pacquiao fatefully (make that f-8-fully) claimed his world record feat of being the only boxer to have won 8 world boxing titles in likewise 8 different divisions. And 8’s quite, err, it’s quite matching that he did it as the new elected Congressman of his hometown. 8 (as validated by their official car plate number) is a Congressman’s number. In the ring, defensively side-stepping as if motioning “8” through body language, Pacquiao quickly waltzed a defensive move while capitalizing on every opening his gloves could penetr-8. At the expense of a taller and heavier Mexican Antonio Margarito, Pacquiao domin-8-ed all throughout the fight. As if living up to his name “pakyaw” (a Filipino term) which means all-encompassing. His control was definitely large-scale given the David-and-Goliath aspect with his persona being the former. The Goliath in Margarito was rather down-scaled. However, he looked bigger with his face badly puffed-up; he could as w...

Marketing is a conscious effort to establish reciprocal advantage subsequent to a sustainable patronage. The awareness factor is a manifestation of one’s seriousness for such trade. The mutually beneficial aspect is rather aimed at expressing impartiality. Jointly put into effect, it initiates realization for growth. Academic as it may sound; one does not have to get into formal learning for marketing adeptness. Come to think of it, at an early age, we already make an effort to market ourselves if only to gain a want or a need; for instance, bargaining ensues between parent and child for (say) good school grades. Citing a more cognizant state, same thing transpires during courtship. A young man (marketer) would most probably “sell” himself (PR) to the girl (as his target market or for partnership) ; whereas girls, in a most likely circumstance, would actually put on a more mindful effort to look attractive (that’s visual merchandising) . Looking good for both parties is an eleme...