Switching On the Sun

A lot has been written (and said) on how customer service should be carried out. Most often than not, it is through these insights that give customers such haughtiness; on the face of it, embodying their domineering clout over service providers. How about being the customer – the service-recipient? While wanting to satisfy their needs at the expense of people they feel are under their control, customers forget or are unmindful (and similarly insensitive) of the character behind the person at their disposal. For instance, the security guard we reprimanded for “arrogance” as per our own account or the “tactless” service crew we wanted fired could be responsible enough to enable themselves to work and feed their family. The accusation against them could have been blown out of proportion due to our self-centered inconsiderateness for how could they have not been “that uncaring” if only to likewise care for their family’s source of income. We have to remember that there are at least ...

Marketing is a conscious effort to establish reciprocal advantage subsequent to a sustainable patronage. The awareness factor is a manifestation of one’s seriousness for such trade. The mutually beneficial aspect is rather aimed at expressing impartiality. Jointly put into effect, it initiates realization for growth. Academic as it may sound; one does not have to get into formal learning for marketing adeptness. Come to think of it, at an early age, we already make an effort to market ourselves if only to gain a want or a need; for instance, bargaining ensues between parent and child for (say) good school grades. Citing a more cognizant state, same thing transpires during courtship. A young man (marketer) would most probably “sell” himself (PR) to the girl (as his target market or for partnership) ; whereas girls, in a most likely circumstance, would actually put on a more mindful effort to look attractive (that’s visual merchandising) . Looking good for both parties is an eleme...

“Worth it” is what makes shopping considerably inviting. Shopping should be worth the trip; worth the expense; worth the merchandise; worth the experience; worthy of a smile and worthy to be told… One thing every selling personnel should understand is that the whole shopping experience for customers starts from the moment they thought of buying something from a shop. Their expectation of satisfaction begins even before making a purchase; even before hearing those shopping attendant’s uttered welcome greeting “Good morning Sir/Ma’am, enjoy your shopping!” Therefore at a store’s end, they should have a mindset that their goods and services live up to its general idea as feel-good items and moments. More so, their role is to ensure that such experience will be carried out satisfyingly. With that as a selling point, every customer’s day of shopping with them will start off with excitement and anticipation. Thus, selling personnel have to feel the same enthusiasm in making sure that cust...

A trip to the bank as the saying goes connotes satisfaction as it means cashing in. I recently went to a bank but to rather settle an obligation. Still glad though as I still have the finances to clear dues. Affiliation aside, I thought I’d try to go through the standard process if only to prove how their customer service corresponds with their catchphrase. Their slogan seems to be suggestive of getting things done with whatever means just when things are seemingly inaccessible, so they say. Implying that they find ways, I wonder if it holds true in rendering service in an appropriate manner. Does dealing with customers a part of finding ways on how every transaction would be as contentedly attainable? As if rooted on the ground having to stand for quite a while wasn’t wearing enough, the long queue likewise made it all the more uneasy. For a big company, there were no queue numbers for should’ve-been (or preferably) seated clients. The number of clientele might have outnumbere...

Upon entering some establishment, we were welcomed with greetings uttered with passion. As soon as such welcoming was delivered, they proceeded with what they were doing as if the greeting was obligatory. I didn’t feel the sincerity. Though, I didn’t bother. Some sensitive customers would have reacted… While the misconstrued saying “The customer is always right” gives customers prerogative to loftiness, it gives service personnel conscientiousness to servitude. What is discontenting about this though is not the sense behind it, may it be politically right or otherwise, but the unlikely nature on how the workforce applies impartiality regardless of the situation it represents. Modesty and patience are considerable factors. These attributes are relatively important when interrelating with people from different walks of life. Accordingly, working in an environment where consumers as customers are the main source of an establishment’s bread and butter, they also deal with ‘indirect cu...