Switching On the Sun

Marketing is a conscious effort to establish reciprocal advantage subsequent to a sustainable patronage. The awareness factor is a manifestation of one’s seriousness for such trade. The mutually beneficial aspect is rather aimed at expressing impartiality. Jointly put into effect, it initiates realization for growth. Academic as it may sound; one does not have to get into formal learning for marketing adeptness. Come to think of it, at an early age, we already make an effort to market ourselves if only to gain a want or a need; for instance, bargaining ensues between parent and child for (say) good school grades. Citing a more cognizant state, same thing transpires during courtship. A young man (marketer) would most probably “sell” himself (PR) to the girl (as his target market or for partnership) ; whereas girls, in a most likely circumstance, would actually put on a more mindful effort to look attractive (that’s visual merchandising) . Looking good for both parties is an eleme...

A trip to the bank as the saying goes connotes satisfaction as it means cashing in. I recently went to a bank but to rather settle an obligation. Still glad though as I still have the finances to clear dues. Affiliation aside, I thought I’d try to go through the standard process if only to prove how their customer service corresponds with their catchphrase. Their slogan seems to be suggestive of getting things done with whatever means just when things are seemingly inaccessible, so they say. Implying that they find ways, I wonder if it holds true in rendering service in an appropriate manner. Does dealing with customers a part of finding ways on how every transaction would be as contentedly attainable? As if rooted on the ground having to stand for quite a while wasn’t wearing enough, the long queue likewise made it all the more uneasy. For a big company, there were no queue numbers for should’ve-been (or preferably) seated clients. The number of clientele might have outnumbere...

The element in “element of surprise” is, as it actually suggests, an elemental factor in hyping up what is to be open to the elements. Too much elements? Exactly the point. Or (quite apt) exactly the element… Stirring some suspense for an anticipated revelation further intensifies excitement. ‘Teasers’ for one is an element. It drives curiosity to keep track until it’s satisfied. Satisfaction however should have a sustainable touch that would allow for a possible carry-over. The now former Cavalier LeBron James’ recent “The Decision” created quite a stir that made headlines as much as headaches. The group responsible for such hoopla did well in having it hyped as they have probably expected. However, the manner by which it was decided on how it is to take effect was not of a sound decision. It was noise. After which, it has created louder noise… Sound and noise differ like that of marketing and business though complementary. The soundness of marketing basics is to be sounded off...