Switching On the Sun

The element in “element of surprise” is, as it actually suggests, an elemental factor in hyping up what is to be open to the elements. Too much elements? Exactly the point. Or (quite apt) exactly the element… Stirring some suspense for an anticipated revelation further intensifies excitement. ‘Teasers’ for one is an element. It drives curiosity to keep track until it’s satisfied. Satisfaction however should have a sustainable touch that would allow for a possible carry-over. The now former Cavalier LeBron James’ recent “The Decision” created quite a stir that made headlines as much as headaches. The group responsible for such hoopla did well in having it hyped as they have probably expected. However, the manner by which it was decided on how it is to take effect was not of a sound decision. It was noise. After which, it has created louder noise… Sound and noise differ like that of marketing and business though complementary. The soundness of marketing basics is to be sounded off...