Switching On the Sun

Marketing is a conscious effort to establish reciprocal advantage subsequent to a sustainable patronage. The awareness factor is a manifestation of one’s seriousness for such trade. The mutually beneficial aspect is rather aimed at expressing impartiality. Jointly put into effect, it initiates realization for growth. Academic as it may sound; one does not have to get into formal learning for marketing adeptness. Come to think of it, at an early age, we already make an effort to market ourselves if only to gain a want or a need; for instance, bargaining ensues between parent and child for (say) good school grades. Citing a more cognizant state, same thing transpires during courtship. A young man (marketer) would most probably “sell” himself (PR) to the girl (as his target market or for partnership) ; whereas girls, in a most likely circumstance, would actually put on a more mindful effort to look attractive (that’s visual merchandising) . Looking good for both parties is an eleme...