If it’s any manifestation of amusement, the new Department of Tourism’s slogan is indeed living up to its meaning as it is eliciting so much excitement. If the initial intent is to draw awareness, then such advertising campaign is a clever inducement. However, would it similarly attract its target market – the tourists? And would it generate economic growth? Fact is that it is the key rationale. In view of that though, may we not be accused of false advertising; more so, such “branding” be attributed as merely for the sake of commerce. How could it not appear as if it’s just business when even among its own people, ridicule is apparent. It is as if there’s no serious truth to it considering the “unflattering reality” behind every mockery comes from among those who could attest to its “funny” exactness. Yet then again, the fun-loving disposition of Filipinos in whatever circumstance is one engaging fact. Even under depressing situation, we get to good-naturedly joke and optimi...
Even that of what’s beyond could as well be a subject under the sun…